Industry Announcements and Events (SSP-L)

ALPSP Webinar Series: How to Grow your Business in China

  • 1.  ALPSP Webinar Series: How to Grow your Business in China

    Posted 21 days ago

    How to grow your Business in China: Marketing and social media


    Thursday 25 October 2018,
    07:00-08.30 EDT (New York), 12:00-13:30 BST (UK), 19:00-20:30 CST (Beijing), 13:00-14.30 CEST (Europe)

    This week we will be running the second webinar in our highly regarded series on the Chinese market, this time providing essential guidance for those in marketing, business development and senior management roles. Our panel of four local experts (below) will share their wealth of experience of developing successful marketing strategies together with insight into the key do's and don'ts for adapting branding, packaging, traditional marketing channels and social media activity appropriately.

    Register your place for this Thursday 

    Chair: Ms Zhao Chai, Vice General Manager, KeAi OA Publisher
    Zhao has worked in the journal publishing industry for 11 years. She joined KeAi Publishing (a joint-venture between Elsevier and China Science Publishing & Media) in March 2014 and in 2017 became Vice General Manager. Prior to joining KeAi, Zhao worked as a Managing Editor leading two monthly journals over an 8 year period.

    Ella Chen, General Manager, Charlesworth Group, China
    Over the last 11 years, Ella has undertaken various roles that cover a spectrum of key responsibilities for academic journals and databases, including editorial, academic outreach, sales and marketing, business development. She will be sharing current best practice including the role of WeChat and how to engage your authors through social media.

    Rice Song, Senior Marketing Manager, Greater China, Springer Nature
    As a key member of the Nature Research Group (NRG) Management team in China, Rice leads the China marketing team by driving and implementing all greater China related marketing strategy and plans that covers B2B marketing, sales operations, end-user marketing, content/social media marketing, marketing technology and brand.

    See full speaker biographies and details of this webinar 

    Also in this series

    How to Grow your Business in China: Editorial Strategy
    - Purchase as a recording

    How to Grow your Business in China: Sales and distribution - Thursday 29 November

    Purchasing webinar recordings
    If you are unable to attend the live session of any of our webinars, you can still register to purchase a recording (or recordings) to listen to at a time to suit you (and receive a series discount if applicable)

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    Heidi Russell-Jones
    Marketing & Communications Executive
    ALPSP
    Watford
    4 1733 247 178
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