How to grow your Business in China: Marketing and social media
Thursday 25 October 2018, 07:00-08.30 EDT (New York), 12:00-13:30 BST (UK), 19:00-20:30 CST (Beijing), 13:00-14.30 CEST (Europe)This week we will be running the second webinar in our highly regarded series on the Chinese market, this time providing essential guidance for those in marketing, business development and senior management roles. Our panel of four local experts (below) will share their wealth of experience of developing successful marketing strategies together with insight into the key do's and don'ts for adapting branding, packaging, traditional marketing channels and social media activity appropriately.
Register your place for this Thursday Chair: Ms Zhao Chai, Vice General Manager, KeAi OA PublisherZhao has worked in the journal publishing industry for 11 years. She joined KeAi Publishing (a joint-venture between Elsevier and China Science Publishing & Media) in March 2014 and in 2017 became Vice General Manager. Prior to joining KeAi, Zhao worked as a Managing Editor leading two monthly journals over an 8 year period.
Ella Chen, General Manager, Charlesworth Group, ChinaOver the last 11 years, Ella has undertaken various roles that cover a spectrum of key responsibilities for academic journals and databases, including editorial, academic outreach, sales and marketing, business development. She will be sharing current best practice including the role of WeChat and how to engage your authors through social media.
Rice Song, Senior Marketing Manager, Greater China, Springer NatureAs a key member of the Nature Research Group (NRG) Management team in China, Rice leads the China marketing team by driving and implementing all greater China related marketing strategy and plans that covers B2B marketing, sales operations, end-user marketing, content/social media marketing, marketing technology and brand.
See full speaker biographies and details of this webinar Also in this series
How to Grow your Business in China: Editorial Strategy - Purchase as a recording
How to Grow your Business in China: Sales and distribution - Thursday 29 November
Purchasing webinar recordings
If you are unable to attend the live session of any of our webinars, you can still register to purchase a recording (or recordings) to listen to at a time to suit you (and receive a series discount if applicable)------------------------------
Heidi Russell-Jones
Marketing & Communications Executive
ALPSP
Watford
4 1733 247 178
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