Fireside Chat:How Can Academic Societies & Publishers Get the Most Out of WeChat
January 30, 2025 | 10:00-11:00 AM EST
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WeChat has evolved from a messaging app to a comprehensive social and business platform with over 1.3 billion monthly active users. Its powerful features, including group chats, official accounts, mini-programs, and live streaming, offer unique opportunities for academic societies and publishers to engage with researchers, students, and the broader scholarly community.
This fireside chat will explore how academic societies and publishers can effectively leverage WeChat to engage with China's scholarly community, disseminate research, and build meaningful relationships with researchers and institutions.
Speakers
Shane Rydquist - Director, Delivery and Solutions, Cactus Communications
Lily Li - Manager, Solutions and Business Growth (China), Cactus Communications
Thank you!