Industry Announcements and Events

 View Only

What's the state of marketing in academic publishing?

  • 1.  What's the state of marketing in academic publishing?

    Posted Fri December 01, 2023 12:57 PM

    TBI is looking to understand how priorities for marketing are evolving. They'll explore key trends including evaluation and measurement; technology and tools; the explosion of channels; and opportunities from AI. 

     The survey will be made available as a report by TBI Communications in early 2024. The survey will take no more than 10 minutes to complete, and all participants will have the opportunity to sign up to receive the full report.  Have your say: https://bit.ly/4a0lBAu

    Topics covered include: 

    💡 Evaluation and measurement
    💡 Technology and tools
    💡 The explosion of channels
    💡 AI opportunities



    ------------------------------
    Anne Stone
    Stone Strategic Marketing Services
    ------------------------------